Saint Xavier University’s Office for University Relations has been selected to present at the 2013 Council for Advancement and Support of Education (CASE) V District Conference, which will be held Dec. 15 to Dec. 17 in Chicago.
SXU’s presentation is titled “Marketing and Web Strategy: Repurposing Traditional Promotions into Innovative Formats,” and will be co-presented by Executive Director of Marketing and Communications Jennifer Younker and Web Strategist Romana Amato. It focuses on methods for repurposing traditional promotional tools, such as brochures and print ads, for web marketing campaigns.
CASE is the industry standard in the advancement and marketing of higher education fields. This international association of education advancement officers includes alumni administrators, fund raisers, public relations managers, publications editors, and government relations officers. CASE’s purpose is to help these people advance the cause of education by offering information resources and training opportunities to aid its members. CASE District V includes members from Illinois, Indiana, Michigan, Minnesota, Ohio, and Wisconsin.
This is the second presentation University Relations has given during the past year. Members of Web Development presented “Web Content Strategy: Effectively Pairing Multimedia, Social Media and Text” at the 2012 Higher Education Web Conference in October.